Allure survey shows aging is harder on women
March 26, 2013
Allure Magazine may not be the most scientific of publications, but when it comes to beauty, it knows its stuff. That's why its recent survey about aging and good looks is getting quite a bit of attention. With the help of research group Penn Schoen Berland, the magazine polled 2,000 people from across the U.S. on the topic. Let's take a look at some of the most intriguing findings.
What a woman wants
Not surprisingly, the study found that aging is harder for women than men. This was demonstrated in two different ways - first, when respondents were asked what words they associated with gray hair, the No. 1 answer was "old" when talking about women. When the same question was asked about men with gray hair, the top answer was "distinguished."
Furthermore, when asked which sex had more pressure to look young, 91 percent of female respondents and 84 percent of male respondents agreed women had it harder. Additionally, while only 34 percent of men indicated they're concerned about the physical signs of aging, a full 56 percent of female participants said they were worried about wrinkles and graying hair.
Doing something about it
The study also found that women are more likely to seek out the help of a board-certified plastic surgeon to deal with their aging woes. Around 42 percent of female respondents said they'd consider plastic surgery or anti-aging injections like Botox or soft tissue fillers. Only 18 percent of men said the same.
The good news
Some positive statistics came out of study as well. Women who have reached their sixth decade say they are less concerned about signs of aging when showing their bodies in sexual situations compared to younger women between 30 and 50. Additionally, a full 36 percent of men age 18 to 29 said they thought older women could be "hot."
More than half of the respondents say that sex also improves with age, which may be encouraging to those who think that there is no bedroom romance after 40. However, women may find that they have fewer available partners - only one third of male baby boomers who took part in the survey said they find women their own age attractive.
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