If beauty is as beauty does, why do we do anything to look younger?

February 25, 2011

If beauty is as beauty does, why do we do anything to look younger?
If beauty is as beauty does, why do we do anything to look younger?

On a recent “Today” show segment, beauty mavens Bobby Brown, Galina Espinoza and Cathy Gifford deal with every woman’s Achilles Heel….getting older. The harsh facts are that people who are youthful-looking are more likely to be hired, are paid up to 12 percent more, receive fewer traffic tickets, rate higher on IQ tests, get better grades and, the final straw, even live longer, according to a recent Danish study. So, when host Meredith Vieira asked her guests, “Why do we perceive younger as better?” the answer was a no brainer. It’s hard to get older with grace and dignity.

Kathy Gifford admits she’s treated differently, with less male attention, now that she’s in her 50s, but describes this as part of her whole journey. Her coping mechanism is to look at life through a spiritual lens. “Women obsessed with staying young do not realize that they’re incredibly valued for what they are.” When Vieira shares that she fears becoming invisible, Kathy comforts her by saying that she won’t be invisible to her family, friends and those that love her.

Bobby Brown admits that younger is beautiful but staunchly contends that youth is about how you feel and how you think. She’s a believer in eating well, exercising and not worrying what’s wrong with the way you look. “If you’re not having a good beauty day, do something for yourself; exercise, wear a big piece of jewelry or wear blush.” She herself spends little time looking in mirrors. She thinks we need great role models like Julianne Moore and Annette Bening. “It’s important to find women who look good that are your age.”

Galina advocates finding value in yourself that is beyond what you look like. Think about yourself in terms of what you do for your family, your community. “Be in the present.”

Although it is important to look good, do not worry about it to the extent that you don’t want to leave your house because of the way you look. Find a friend who tells you when you’ve crossed the line in terms of plastic surgery. According to Kathy, “Your lips should not enter a room before you do.”

If you have found inner peace but still want to look better, you may opt for a blowout and a touch of blush. But if you’re seeking surgical or nonsurgical intervention, contact a board-certified member of the American Society for Aesthetic Plastic Surgery. A reliable plastic surgeon, like a gatekeeper, will not allow you to go overboard with procedures.


The mission of the American Society for Aesthetic Plastic Surgery (ASAPS) includes medical education, public education and patient advocacy. Plastic Surgery News Briefs are summaries of current stories found through various news and magazine outlets that relate to or mention plastic surgery and cosmetic procedures. The views expressed in these news articles do not necessarily reflect the opinions of ASAPS, but are merely published as an educational service to our members and the general public. For additional information on these subjects and other plastic surgery related topics, please go to www.surgery.org

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About ASAPS
The American Society for Aesthetic Plastic Surgery (ASAPS), is recognized as the world’s leading organization devoted entirely to aesthetic plastic surgery and cosmetic medicine of the face and body.  ASAPS is comprised of over 2,600 Plastic Surgeons; active members are certified by the American Board of Plastic Surgery (USA) or by the Royal College of Physicians and Surgeons of Canada and have extensive training in the complete spectrum of surgical and non-surgical aesthetic procedures. International active members are certified by equivalent boards of their respective countries. All members worldwide adhere to a strict Code of Ethics and must meet stringent membership requirements.

WE ARE AESTHETICS.

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