December 17, 2010
For a number of patients who undergo cosmetic surgery, the decision to go under the knife is often made in the hopes that their new appearance will make them feel more confident and secure. However, for others like 47-year-old Vivian Borreggine, it is a business decision, ABC affiliate WHAM reports.
Borreggine operates a hair salon and feels that looking as good as possible is an important aspect of her business. While she has yet to have plastic surgery, she has been receiving treatments such as Botox injections and facial fillers for several years, all in an effort to further her success in a field that depends largely on appearance.
"You want people to come in and say ‘wow’ you look really good and they're going to take your advice on how to look your best, but if you don't take care of yourself you're
going to lose business," Borreggine told the news source.
Experts say that a growing number of consumers are turning to cosmetic procedures to stay competitive in the workplace, and that facial skin treatments are popular due to the fact that they are relatively inexpensive.
The American Society for Aesthetic Plastic Surgery (ASAPS), is recognized as the world’s leading organization devoted entirely to aesthetic plastic surgery and cosmetic medicine of the face and body. ASAPS is comprised of over 2,600 Plastic Surgeons; active members are certified by the American Board of Plastic Surgery (USA) or by the Royal College of Physicians and Surgeons of Canada and have extensive training in the complete spectrum of surgical and non-surgical aesthetic procedures. International active members are certified by equivalent boards of their respective countries. All members worldwide adhere to a strict Code of Ethics and must meet stringent membership requirements.
WE ARE AESTHETICS.
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