If there's such a thing as a taboo plastic surgery, labiaplasty would probably be it. However, a popular daytime talk show may be changing public opinion about this and other "cosmetic-gyn" surgeries after a recent episode featured a segment on a young woman who underwent a labiaplasty.

ABC's "The Doctors" told the story of a 23-year-old nursing student who insisted her abnormally large labia caused her constant pain and emotional distress.

"I feel like I'm deformed down there," Shannon, who declined providing her last name, told the program.

Doctors say she's not alone. Vaginal Rejuvenation surgeries such as labia reduction surgery (known as labiaplasty), labia augmentation and vaginal tightening are becoming increasingly popular, according to AmericanHealthAndBeauty.com.

"There has been a major increase in woman seeking information and surgery on labia, mons and vagina," the Los Angeles surgeon who performed Shannon's surgery told the website. "Some have referred to this as a 'Designer Vagina' in the media. The reason for this increased demand is the availability of information on the internet and the media."

Experts say, as is the case with any cosmetic procedure, it's important to thoroughly research any cosmetic procedure and the physician who will be performing it.

"Cosmetic gynecology is fairly new field and many patients aren't knowledgeable about it," said a Florida-based ob-gyn who specializes in cosmetic-gyn. "If you’re considering a procedure, be sure to do your research. Have the doctor detail precisely what he or she is planning to do. Learn what type of training your doctor has received and know the number of these procedures he or she has performed."

The Toronto Sun reports that the American Board of Obstetrics and Gynecology does not recognize the practice, while the Society of Obstetricians and Gynecologists of Canada is working on a position statement.