There is a new product out on the market that is reminiscent of the instant movie star facelifts created with tape by Hollywood makeup artists. This new answer to the facelift is “do-it-yourself” and achieved in a matter of minutes. It is sold in a jar (like expensive face creams) and advertised as a hair product. Because it consists of two small combs linked by an elastic “bungee cord,” manufacturers call it the “Facelift Bungee.” Its major selling point is the price point: $24.99. One woman told ABC News that it is like “Spanx for the face.”

To use this product, you make a small braid at each temple. Then, you insert one comb into a braid, pass the cord around the back of your head and insert the second comb into the braid on the other side. To hide the bungee cord, you then pull hair from the crown of your head over it.

The founder of Facelift Bungee, Kimberly Aschauer, told ABC News, “It’s easily inserted, it’s easily removable. I can insert it within 30 seconds every morning. I can take it out in less than ten seconds.” Aschauer came up with the idea because her son was getting married. She wanted to look “fresh,” but plastic surgery was not in her budget.
Videos about this product are producing mixed reviews. One commentator from the Huffington Post said, “I personally didn't notice any sort of dramatic change in any of these women, but everyone was acting like this was the most amazing thing they'd ever laid their eyes on.” Further, if you’re a woman who is prone to “ponytail headaches,” the Bungee Facelift may produce a similar ache.

According to the American Society for Aesthetic Plastic Surgery, Americans spent 10 billion dollars last year on cosmetic procedures to combat what this one device claims to improve. Whether this is for you, or not, one can only admire such entrepreneurial creativity.