Men in the U.S. more open to cosmetic treatments

March 22, 2011

Men in the U.S. more open to cosmetic treatments
Men in the U.S. more open to cosmetic treatments

While beauty treatments such as trips to the spa, tanning sessions and cosmetic procedures were once thought of as women-only services, it seems that more and more men are open to the idea of taking care of themselves. Men who are entering their middle-age and senior years in particular are looking into the treatments as a way to look and feel younger, according to the York Daily Record.

Thomas Ardent is one such senior. The 74-year-old grandfather recently visited an aesthetic registered nurse to receive injections of facial fillers, including Botox, Radiesse and Juvederm

Other treatments popular among male clientele are hair and liver spot removals, tattoo removal and "manscaping," which refers to trimming one's body hair, according to the news source.

"It just makes me feel better," Jess Plushanski, who received laser hair removal treatments to rid himself of his back hair, told the news source. "I can go outside without scaring the neighbors. I can walk around without being Sasquatch."

There are many procedures that are suitable for men. Those who are interested in the options available should discuss various cosmetic treatments with a board-certified plastic surgeon, according to The American Society of Aesthetic Plastic Surgery


The mission of the American Society for Aesthetic Plastic Surgery (ASAPS) includes medical education, public education and patient advocacy. Plastic Surgery News Briefs are summaries of current stories found through various news and magazine outlets that relate to or mention plastic surgery and cosmetic procedures. The views expressed in these news articles do not necessarily reflect the opinions of ASAPS, but are merely published as an educational service to our members and the general public. For additional information on these subjects and other plastic surgery related topics, please go to www.surgery.org

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About ASAPS
The American Society for Aesthetic Plastic Surgery (ASAPS), is recognized as the world’s leading organization devoted entirely to aesthetic plastic surgery and cosmetic medicine of the face and body.  ASAPS is comprised of over 2,600 Plastic Surgeons; active members are certified by the American Board of Plastic Surgery (USA) or by the Royal College of Physicians and Surgeons of Canada and have extensive training in the complete spectrum of surgical and non-surgical aesthetic procedures. International active members are certified by equivalent boards of their respective countries. All members worldwide adhere to a strict Code of Ethics and must meet stringent membership requirements.

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