The so-called Lifestyle Lift is meant to reduce the signs of aging and is growing in popularity among older adults, CBS affiliate WWL-TV reports. However, the controversial new facelift procedure is causing a concern among a number of plastic surgeons.

The procedure is similar to a facelift in that it raised the jawline, jowl and midface. However, it differs in that it is done under local anesthesia and does not target the eye or brow area. Although the ads paint it as a viable alternative to more traditional procedures, a number of surgeons are wary of the claims.

Some surgeons are quick to warn that patients should be especially skeptical when they hear claims about a new procedure, the reason being that such treatments sometimes hide the truth.

In an effort to combat the risk of undergoing plastic surgery that is less-than-reputable, doctors suggest being very vigilant when it comes to checking the credentials of physicians.

Those who are considering plastic surgery should be certain that their physician is a board-certfied member of the American Society for Aesthetic Plastic Surgery.