Report: Baby boomers to drive increase in facial filler market

May 4, 2011

Report: Baby boomers to drive increase in facial filler market
Report: Baby boomers to drive increase in facial filler market

A new report from the market analysis group Kalorama Information reveals interesting statistics on the projected future of the plastic surgery market. The study, titled Facial Rejuvenation Markets, estimates that baby boomers will be the driving force behind the popular facial rejuvenation market, which is expected to increase 13.7 percent each year from now until 2015. The report analyzes both topical cosmetic procedures, such as microdermabrasion, and injectable facial fillers.

"Technological advancements have made non-invasive treatment alternatives increasingly safe, affordable and easy to use," said publisher of Kalorama Information Bruce Carlson. "As a result, patients are seeking treatment for wrinkles and other blemishes in larger numbers than ever before, a trend that is being magnified by the baby boomer phenomenon."

More than the generations before them, baby boomers seem to want to remain youthful in appearance as they age. Coupled with their financial status, it's likely that the demographic will continue to seek easy and effective anti-aging treatments, such as Botox or Dysport injections.

The report also discusses the fact that the face of plastic surgery in the U.S. is undergoing change. In the past, many procedures were focused on correcting specific blemishes, but it now appears that modern patients are seeking overall improvements such as body contouring or skincare procedures.


The mission of the American Society for Aesthetic Plastic Surgery (ASAPS) includes medical education, public education and patient advocacy. Plastic Surgery News Briefs are summaries of current stories found through various news and magazine outlets that relate to or mention plastic surgery and cosmetic procedures. The views expressed in these news articles do not necessarily reflect the opinions of ASAPS, but are merely published as an educational service to our members and the general public. For additional information on these subjects and other plastic surgery related topics, please go to www.surgery.org

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The American Society for Aesthetic Plastic Surgery (ASAPS), is recognized as the world’s leading organization devoted entirely to aesthetic plastic surgery and cosmetic medicine of the face and body.  ASAPS is comprised of over 2,600 Plastic Surgeons; active members are certified by the American Board of Plastic Surgery (USA) or by the Royal College of Physicians and Surgeons of Canada and have extensive training in the complete spectrum of surgical and non-surgical aesthetic procedures. International active members are certified by equivalent boards of their respective countries. All members worldwide adhere to a strict Code of Ethics and must meet stringent membership requirements.

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