Can social media networks benefit plastic surgery patients?
August 16, 2011
A recent study conducted by the University of Maryland's Robert H. Smith School of Business found that nearly a quarter of all small businesses - including many medical practices - are now embracing social media.
Many people use social media sites such as Facebook, MySpace and Twitter to stay in touch with friends and family. But as the popularity of social networks increases, many doctors are using these websites to grow their business and help their patients connect with each other.
"In order to meet the growing challenges of a tough market last year, I was forced to consider alternative options to keep my business visible," said small business owner Dr. Alan Glazier. "With a very small investment in social media marketing, I was able to generate new business opportunities."
Cosmetic plastic surgeons are also using this high-tech marketing to advertise their practices. Doctors who use various social media websites say that the pages do more than just get their name out to potential patients.
Presence on a website such as Facebook can serve as an educational resource for those considering cosmetic procedures including breast augmentation, Botox injections, liposuction, nose jobs and chemical peels.
In addition to showcasing before and after photos, social media websites can also provide a forum for those looking for information in the form of testimonials and reviews posted by current patients.
Others may even use websites such as Groupon.com to offer market specials to potential patients looking for discounted rates on cosmetic surgeries.
How much doctors can market themselves online varies from state to state. Experts suggest those considering any type of cosmetic procedure do their homework when it comes to choosing a qualified doctor and not depend solely on the professional's online presence.
Many group buying sites do not thoroughly check a doctor’s credentials, so like with any “deal” online, it’s important to make sure it’s a good one – choose a surgeon that is properly trained, licensed and board-certified by the American Board of Plastic Surgery.
The American Society for Aesthetic Plastic Surgery (ASAPS), is recognized as the world’s leading organization devoted entirely to aesthetic plastic surgery and cosmetic medicine of the face and body. ASAPS is comprised of over 2,600 Plastic Surgeons; active members are certified by the American Board of Plastic Surgery (USA) or by the Royal College of Physicians and Surgeons of Canada and have extensive training in the complete spectrum of surgical and non-surgical aesthetic procedures. International active members are certified by equivalent boards of their respective countries. All members worldwide adhere to a strict Code of Ethics and must meet stringent membership requirements.
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