Technology has eliminated a lot of jobs: case in point, the next time you go to the drug store, you may have to check out your own Q-tips. But, new technology has bolstered the economy by creating its own problems, which furthers the beauty industry by creating new procedures. Take the Blackberry, for instance; whether you’re sexting or texting, you’re looking down. That constant looking down posture leads to a scrunched up neck. If you don’t believe me, take a pocket mirror and look at yourself when you’re texting.

Joan Czech, an enterprising aesthetician took one look at those creased-up necks and saw a gold mine: wrinkles. She devised the “Blackberry facial” a treatment designed to counter “Blackberry neck,” a wrinkled condition (either real or imaginary) resulting from continually looking down. The treatment has been a shot in the arm for a popular Salon in Manhattan, where it’s offered for $200.

Thirty-three-year-old Lindsay Goldwert, reporting for the June 22nd Daily News, underwent a 45 minute Blackberry facial: a neck cleansing, a peel with sapphire stones, another peel, a hydrating serum and then some lymphatic drainage. The treatment ended with 20 minutes of LED light and microcurrents, topped off with an oxygen mask. She says it was intense, made the one faint line on her neck even fainter and left her neck feeling like a “flower petal.” Czech recommends four or five treatments for the total impact.

Czech has some good advice about another Blackberry side effect: breakouts. She can tell immediately what side of the face you hold your cell phone on and says you should exfoliate that side of the face nightly with a washcloth. Better yet, keep your phone away from your face.

If your neck is creased from aging and the sun, the Blackberry facial is not for you. Wrinkled neck skin, “turkey wattle” under the chin and vertical cords can be corrected with cosmetic plastic surgery. Plastic Surgeons say that treating the face and neck simultaneously is key to achieving harmonious, natural-looking facial rejuvenation. If you’re tired of wearing turtle necks, contact a board-certified plastic surgeon at the American Society for Aesthetic Plastic Surgery.