Vainest city in America invests in plastic surgery and Louis Vuitton

January 12, 2012

Vainest city in America invests in plastic surgery and Louis Vuitton
Vainest city in America invests in plastic surgery and Louis Vuitton

If you love wearing Birkenstock clogs and you’d rather can tomatoes than have your nails done, you probably shouldn’t visit Miami this winter.  According to the Miami Herald, December 28, 20ll, “Miami ranked as the vainest city in America, based on residents’ responses to a poll conducted by Mandala Research and released by Living Social.”

Botoxed faces, tucked tummies, designer duds and Maserati’s are the dead giveaways that in this culture (no matter what your mother told you), “appearances count.” Whether you’re addicted to your mirror image or not, you can’t argue with the fact that Miami deserves a standing ovation for boosting our economy.

What’s most amazing is that, according to the survey, half of the Miami respondents consider themselves an 8, 9 or 10 in looks. This is astounding when you remember the origins of “the perfect 10.” This was the title given to Bo Derek in the 1979 movie, “10” in which her bikini-clad body was hailed as perfection incarnate.

The study shows that today, the 8’s, 9s and 10s in Miami achieve their magic through plastic surgery. According to the American Society for Aesthetic Plastic Surgery, Americans spent nearly $10.7 billion on cosmetic procedures in 2010. A prominent Miami plastic surgeon and spokesman for the Society said his own business is up ten percent this year. Scarborough Research shows that in the past three years, South Florida adults are 50 percent more likely to have had cosmetic surgery than adults nationwide.

When it comes to plastic surgery procedures the beach is a merciless and strict taskmaster, demanding that the average Miami girl undergo Brazilian butt lift, liposuction and breast augmentation just to stay in the loop. Louis Vuitton bags, fake nails, designer goods and a BMW are the expensive trappings that best accessorize the whittled.

Miami resident Melissa Viera says, “Miami should be called Temptation Island. It’s all about beauty and money.”


The mission of the American Society for Aesthetic Plastic Surgery (ASAPS) includes medical education, public education and patient advocacy. Plastic Surgery News Briefs are summaries of current stories found through various news and magazine outlets that relate to or mention plastic surgery and cosmetic procedures. The views expressed in these news articles do not necessarily reflect the opinions of ASAPS, but are merely published as an educational service to our members and the general public. For additional information on these subjects and other plastic surgery related topics, please go to www.surgery.org

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About ASAPS
The American Society for Aesthetic Plastic Surgery (ASAPS), is recognized as the world’s leading organization devoted entirely to aesthetic plastic surgery and cosmetic medicine of the face and body.  ASAPS is comprised of over 2,600 Plastic Surgeons; active members are certified by the American Board of Plastic Surgery (USA) or by the Royal College of Physicians and Surgeons of Canada and have extensive training in the complete spectrum of surgical and non-surgical aesthetic procedures. International active members are certified by equivalent boards of their respective countries. All members worldwide adhere to a strict Code of Ethics and must meet stringent membership requirements.

WE ARE AESTHETICS.

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