Saturday, April 13
12:30pm – 1:30pm
1-Hour Courses – 1 CME credit per course
311 If I Were #1 in Google, All My Marketing Problems Would be Solved
1 CME credit
Discounted pre-registration fee: $85 On-site fee: $135
Dana Fox** and Gerard Gravallese**
Level: Advanced Organization: Didactic
This advanced two-part course will deliver powerful insights and practical how-to information about the most effective internet marketing tactics and the most important internal activities a practice can employ to ensure their success in marketing and branding online.
- Part 1: Discuss techniques to create brand awareness online. Earn brand awareness by being an active part of the community. Be the face of your brand – You are your best brand ambassador. Get online – shake hands and hold babies. No one will ever get surgery from a doctor they haven't met. Meet them before they come in the door. Your accessibility online builds trust, brand awareness, inbound links to your site, and ultimately patients.
- Part 2: Distinguish between optimal and ordinary communication standards in your practice. Something as simple as the way the phone is answered or the speed of an email response can have a significant impact on revenue. Learn what these communication standards should be and how to easily implement them in your office.