518 Marketing in an Upside Down Environment – The Name of the “New” Marketing Game: Sexy or Surgery, You Decide!

Sunday, April 14
4:30pm – 6:30pm
2-Hour Courses - 2 CME credits per course

518 Marketing in an Upside Down Environment – The Name of the “New” Marketing Game: Sexy or Surgery, You Decide!

2 CME credits
Discounted pre-registration fee: $140 On-site fee: $190
Dana Fox**, Marie Olesen**, Tami Vilet**, Tracy Pfeifer, MD, Lynn Damitz, MD
dana@yourstrategicedge.com
Level: Intermediate                          Organization: Didactic/Panel
Desired Outcomes:

  • This course will focus on which marketing techniques are delivering a good return on investment and which strategies are no longer viable. We’ll present case studies and share how advertising messages have changed, and help you understand what you need to do to adapt and flourish in today’s environment
  • Discuss how today’s consumers view plastic surgery and how marketers must think differently about how to attract patients when there is so much mass advertising for cosmetic procedures
  • Evaluate the common practices’ approach to advertising and review good and bad examples of campaigns from 2012 and beyond
  • Explore how technology has influenced marketing and advertising in ways we could never have imagined even five years ago
  • Appraise three distinctly different practices about how they have pulled away from their competition