10 Cosmetic Plastic Surgery Predictions for 2004 from The American Society for Aesthetic Plastic Surgery

New York, NY (December 16, 2003) — The American Society for Aesthetic Plastic Surgery (ASAPS), the leading national organization of board-certified plastic surgeons who specialize in cosmetic surgery, offers its predictions for cosmetic surgery in 2004.

  • New, longer-lasting soft-tissue fillers for facial wrinkles and creases will challenge Botox for the number one spot among injectable cosmetic treatments. Many patients will benefit from the complementary use of both Botox and fillers.
     
  • Downtime after surgery will be further reduced by advances in new products to accelerate wound healing.
     
  • The number of total body lifts - including torso, breasts and, for some patients, face and neck - will increase, as post-bariatric surgery patients seek plastic surgery to rid themselves of the excess skin left hanging after massive weight loss.
     
  • Wrinkle reduction without surgery or injections will improve with advances in scientifically-based topical skin treatments available through physicians' offices.
     
  • More plastic surgeons will refer patients following aesthetic surgery to professionals in make-up, fashion, hair styling and cosmetic dentistry.
     
  • Brow shaping will be the next "hot" cosmetic procedure for women, either surgically (lifting specific brow areas) or nonsurgically, with Botox.
     
  • An increasing number of men will indulge in a regular routine of cosmetic skincare, including facials and light cosmetic procedures such as microdermabrasion, to achieve a healthy, revitalized look with no downtime.
     
  • An improving economy, with higher consumer confidence, will mean more Americans willing to invest in their appearance by undergoing cosmetic surgical and nonsurgical procedures.
     
  • Cosmetic procedures to rejuvenate the hands will grow in popularity, as youthful-looking hands increasingly are viewed as an essential counterpart to facial rejuvenation.
     
  • Top celebrities, recognizing the growing social acceptance of plastic surgery, will be increasingly candid about their own cosmetic surgical enhancements.

About ASAPS
The American Society for Aesthetic Plastic Surgery (ASAPS), is recognized as the world’s leading organization devoted entirely to aesthetic plastic surgery and cosmetic medicine of the face and body.  ASAPS is comprised of over 2,600 Plastic Surgeons; active members are certified by the American Board of Plastic Surgery (USA) or by the Royal College of Physicians and Surgeons of Canada and have extensive training in the complete spectrum of surgical and non-surgical aesthetic procedures. International active members are certified by equivalent boards of their respective countries. All members worldwide adhere to a strict Code of Ethics and must meet stringent membership requirements.

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