ASAPS Survey: Impact of September 11th and National Recession
NEW YORK, NY (January 18, 2002) — Seventy-four percent (74%) of cosmetic plastic surgeons responding to a survey by the American Society for Aesthetic Plastic Surgery (ASAPS) report that in recent months (November and December 2001) their patient consultations and bookings have either increased (42%) or not been negatively impacted (32%) by the country's economic recession.
ASAPS' survey netted 246 respondents and represents a "snapshot" of the members' practices during what has been an uncertain time for the economy. In the first six weeks following the events of September 11th, 42 percent reported they experienced postponements but not cancellations, no change, or an increase in bookings, while 58% experienced postponements and cancellations.
Reflecting the nation's uneasiness about the future, 88 percent responded they were concerned about the possible softness in the economy, and many have taken steps to enhance or stimulate their cosmetic surgery practices: 16 percent reported they increased advertising, 29 percent said they increased communications with past patients, and 21 percent increased networking with physicians and other referral sources. Significantly, however, only 18 percent reported they had modified their fees, reflecting the overwhelming feeling among ASAPS members that price should not be a deciding factor in the selection of a qualified plastic surgeon.
ASAPS' president, Malcolm Paul, MD, notes that often in the past, cosmetic surgery has been a leading indicator for the economy. "If that holds true," Dr. Paul says, "then an increase in cosmetic surgery consultations and bookings in recent months may bode well for the economy as a whole."
The over 2,500-member American Society for Aesthetic Plastic Surgery (ASAPS) is the only plastic surgery organization devoted entirely to the advancement of cosmetic surgery. ASAPS is recognized throughout the world as the authoritative source for cosmetic surgery education. U.S. members are certified by the American Board of Plastic Surgery. Canadian members are certified in plastic surgery by the Royal College of Physicians and Surgeons of Canada.
Toll-free referral line: 888.ASAPS.11 (272.7711). Website: www.surgery.org