EmpowHER Media Announces Partnership with The American Society for Aesthetic Plastic Surgery

Award-winning Social Health Company for Women Partners with Leading Professional Organization of Plastic Surgeons To Expand Content

SCOTTSDALE, AZ (November 1, 2011) – EmpowHER, an award-winning social health company for women, announces today a partnership with The American Society for Aesthetic Plastic Surgery (ASAPS), the leading professional organization of plastic surgeons certified by the American Board of Plastic Surgery. The partnership will highlight a content exchange of relevant articles, videos and user-generated pieces on both EmpowHER.com and ASAPS’ sites: surgery.org and projectbeauty.com.

EmpowHER will leverage ASAPS’ extensive video library from its new consumer site – Project Beauty. Project Beauty is a leading source of self-improvement, beauty, skin care, and aesthetic treatment-related content vetted by board-certified plastic surgeons that will provide the EmpowHER.com audience additional news and information related to plastic surgery. As well, relevant EmpowHER content will be featured on Project Beauty’s site. ASAPS will also tap into the active community on EmpowHER.com to gain insight into key topics and conversations that can better inform content for the Project Beauty audience.

“The Aesthetic Society works hard to provide clinically-approved, accurate, and relevant content to our audience enabling them to make the most informed decisions around plastic surgery options,” says Jeffrey M. Kenkel, MD, President of ASAPS.  “Partnering with a leading, credible company like EmpowHER helps us not only extend our reach to EmpowHER’s over 18M women that visit their site annually, but further spreads the message about plastic surgery in a safe, and legitimate environment. It is the perfect, high-quality, complementary platform for our educational content to a highly influential community of decision-making women.”

Additionally, the EmpowHER and ASAPS relationship will not only leverage expanded content, but joint sales efforts, in their respective health care market expertise to help health and wellness brands reach and engage female health consumers. Online advertisers and sponsors can count on this partnership for integrated, multimedia content and marketing solutions designed to educate and compel these influential female health consumers into buyers and brand supporters of the brands that ASAPS and EmpowHER serve.

“Aesthetics and beauty are a critical component of women’s health overall,” says Thom Brodeur, Executive Vice President and CMO of EmpowHER Media. “The broad range of anti-aging treatments, surgical procedures, injectables, OTC and CPG products available to women to help them look and feel their best can be intimidating. Our goal at EmpowHER is to simply provide the best information, expert and peer perspective on all women’s health and wellness topics to ensure that our users are informed, validated and supported in their choices. Our partnership with ASAPS helps us provide an important content and expert resource with a trusted and credible partner in an area that is important to women of all ages, and also provides beauty marketers additional integrated content, marketing and advertising opportunities with EmpowHER’s highly-engaged-and-qualified female health consumer.”

About EmpowHER Media
EmpowHER Media is an award-winning, HON-certified, social health company for women. The Company's flagship and Top 5 women’s health and wellness site and community - EmpowHER.com - is the home for female health consumers. We call them Chief Health and Wellness Officers of the home. EmpowHER.com provides visitors access to one of the largest women's health and wellness content libraries on the Web, as well as one of the most active online communities of women discussing their health and wellness issues. Health care professionals, health and wellness marketers, and agency professionals rely on EmpowHER Media for reaching the most influential health and wellness buyer on the Internet -- women. Millions of women visit EmpowHER.com every year, making it one of the largest and fastest-growing resources dedicated exclusively to women's health and wellness.

About The American Society for Aesthetic Plastic Surgery
The American Society for Aesthetic Plastic Surgery (ASAPS), is recognized as the world’s leading organization devoted entirely to aesthetic plastic surgery and cosmetic medicine of the face and body.  ASAPS is comprised of over 2,600 Plastic Surgeons; active members are certified by the American Board of Plastic Surgery (USA) or by the Royal College of Physicians and Surgeons of Canada and have extensive training in the complete spectrum of surgical and non-surgical aesthetic procedures. International active members are certified by equivalent boards of their respective countries. All members worldwide adhere to a strict Code of Ethics and must meet stringent membership requirements.

Website: www.surgery.org
Follow ASAPS on Twitter: www.twitter.com/ASAPS
Become a fan of ASAPS on Facebook: www.facebook.com/AestheticSociety
Become a member of Project Beauty: www.projectbeauty.com
Locate a plastic surgeon in your area:  http://www.surgery.org/consumers/find-a-plastic-surgeon

Press Contact for EmpowHER

Lauren Moye, EmpowHER – (971) 832-1456, lmoye@empowher.com

About ASAPS
The American Society for Aesthetic Plastic Surgery (ASAPS), is recognized as the world’s leading organization devoted entirely to aesthetic plastic surgery and cosmetic medicine of the face and body.  ASAPS is comprised of over 2,600 Plastic Surgeons; active members are certified by the American Board of Plastic Surgery (USA) or by the Royal College of Physicians and Surgeons of Canada and have extensive training in the complete spectrum of surgical and non-surgical aesthetic procedures. International active members are certified by equivalent boards of their respective countries. All members worldwide adhere to a strict Code of Ethics and must meet stringent membership requirements.

WE ARE AESTHETICS.

Website: www.surgery.org
Follow ASAPS on Twitter: www.twitter.com/ASAPS
Become a fan of ASAPS on Facebook: www.facebook.com/AestheticSociety
Join Smart Beauty Guide: www.smartbeautyguide.com
Locate a plastic surgeon in your area:  http://www.surgery.org/consumers/find-a-plastic-surgeon

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