NBC "Today" Features ASAPS Segment on Cosmetic Surgery

NEW YORK, NY (June 17, 2002) — NBC's "Today," television's number-one rated morning show, featured the American Society for Aesthetic Plastic Surgery (ASAPS) in an 8-minute segment highlighting the popularity of cosmetic surgery. The segment, which aired on June 17, included taped interviews with ASAPS spokespersons Brian Kinney, MD, of Los Angeles, and Past President Malcolm Paul, MD, of Newport Beach, CA, plus a live interview in New York with Alan Gold, MD, ASAPS Vice Chair of Communications.

Citing the growing demand for surgery to help people "turn back the clock," the segment focused on "newer and better ways of making it possible." ASAPS videotapes were used to demonstrate procedures including Botox injection, laser resurfacing and breast augmentation. Testimonials from two satisfied patients reinforced the segment's positive message.

Emphasis was on the benefit of reduced downtime associated with many of the newer techniques. "The technology has advanced to the point that we can offer faster recovery, shorter incisions with less scarring and allow patients to get back to their work much faster," said Dr. Paul, identified as an ASAPS spokesperson.

NBC's Colleen Dominguez reported that cosmetic surgery has become part of mainstream America. "Doctors are booked months in advance, and the often pricey procedures haven't kept people from scheduling appointments. And they're not just doing it on Park Avenue or in Beverly Hills," she said.

"There are very well-trained, board-certified, excellent plastic surgeons across the country," said Dr. Gold, talking with "Today" host Katie Couric in the New York studio. "If you call the American Society for Aesthetic Plastic Surgery referral line, 1-888-272-7711, or pull up their web site at surgery.org, you'll find a listing of those plastic surgeons in your area who are members of that organization."

"You hear about people who are addicted to plastic surgery and get procedure after procedure after procedure. Do you have to be mindful as you start on this journey for a more youthful appearance?" asked Ms. Couric.

"If you're a reputable plastic surgeon, then hopefully you'll prevent patients from doing that. But if it's done well, elective cosmetic surgery can make a profound difference in your life -- and a very positive one. But you need to be cautious about who it is you see and be sure you're going to someone skillful enough to give you the changes you want," replied Dr. Gold.

"And take a good look at why you're doing it and the real effects, because it doesn't necessarily change your life and make you a happier person," Ms. Couric suggested.

"Well, it can," replied Dr. Gold with a smile. "But it won't change who you are."

About ASAPS
The American Society for Aesthetic Plastic Surgery (ASAPS), is recognized as the world’s leading organization devoted entirely to aesthetic plastic surgery and cosmetic medicine of the face and body.  ASAPS is comprised of over 2,600 Plastic Surgeons; active members are certified by the American Board of Plastic Surgery (USA) or by the Royal College of Physicians and Surgeons of Canada and have extensive training in the complete spectrum of surgical and non-surgical aesthetic procedures. International active members are certified by equivalent boards of their respective countries. All members worldwide adhere to a strict Code of Ethics and must meet stringent membership requirements.

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