Top Honor Awarded to NBC's "Today Show" by American Society for Aesthetic Plastic Surgery

NEW YORK, NY (May 16, 2003) — NBC's "Today Show" is among winners in six media categories receiving top honors in the 2003 Journalistic Achievement Awards sponsored by the American Society for Aesthetic Plastic Surgery (ASAPS). Winners, selected from among more than 120 entrants, will be presented with their awards at ASAPS' Annual Meeting (May 16 - 21, Hynes Convention Center, Boston). ASAPS, founded in 1967, is the leading national organization of board-certified plastic surgeons specializing in cosmetic surgery of the face and body.

"Each year, the American Society for Aesthetic Plastic Surgery honors journalists for their reporting on cosmetic plastic surgery," says Laurie Casas, MD, chair of ASAPS' Communications Commission. "ASAPS recognizes journalists who cover key topics, present a balanced viewpoint, and exemplify the highest professional standards. Because cosmetic surgery is such a complex field, we look for stories that educate the public and help consumers make responsible decisions."

Entries are judged in six categories: Television News, Television Feature, Newspaper, Magazine, Internet, and Radio.

Top honors in the Television Feature category went to Max Paul (NBC's "Today Show") for his story exploring emerging trends in cosmetic surgery. The story, which included a live interview segment hosted by Katie Couric, focused on issues including the popularity of cosmetic surgery, the benefits of newer techniques (faster recovery time, reduced incisions with less scarring, natural-looking results), and how to find a qualified plastic surgeon.

Shari Einhorn, of News 12 Long Island, was awarded first prize in the Television News category for her story exploring the personal reasons why many women choose cosmetic surgery. First place in the Radio category went to Glenn Mitchell and Kelley Pound (The Glenn Mitchell Show, KERA 90.1, Dallas, TX) for a call-in talk show answering important consumer questions on topics ranging from how to find a qualified plastic surgeon to pre- and postoperative surgical care.

Dan Gordon of Men's Fitness won first place for his Magazine article about responsible use of Botox and how to reduce commonly overlooked risks. Colleen Diskin's winning Newspaper article in New Jersey's Record reported on the growing popularity of plastic surgery among people 65 and older. First Place in the Internet category was awarded to Dulce Zamora (WebMD) for her article about the variety of cosmetic uses for Botox.

A panel of plastic surgeons and communications professionals evaluated each entry for accuracy of information, balanced reporting, educational value, interest, originality, and journalistic style. In addition to a $500 cash prize and framed certificate, winners receive airfare and accommodations for the ASAPS 2003 Annual Meeting, and are invited to a Journalistic Achievement Awards Dinner. Runners-up and finalists receive personalized certificates.

About ASAPS
The American Society for Aesthetic Plastic Surgery (ASAPS), is recognized as the world’s leading organization devoted entirely to aesthetic plastic surgery and cosmetic medicine of the face and body.  ASAPS is comprised of over 2,600 Plastic Surgeons; active members are certified by the American Board of Plastic Surgery (USA) or by the Royal College of Physicians and Surgeons of Canada and have extensive training in the complete spectrum of surgical and non-surgical aesthetic procedures. International active members are certified by equivalent boards of their respective countries. All members worldwide adhere to a strict Code of Ethics and must meet stringent membership requirements.

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