The following guidelines are in effect as of September 2001.
1. The Aesthetic Society logo may only be used by Active, Life and International Active (formerly Corresponding) members to signify their membership in ASAPS. The phrase "Member of the American Society for Aesthetic Plastic Surgery" is to be displayed with the symbol. International Active (formerly Corresponding) members are to display the phrase "International Active Member of the American Society for Aesthetic Plastic Surgery." Display of the tagline "The Mark of Distinction in Cosmetic Plastic Surgery" is optional.*
2. The logo may be used on the following types of materials: business cards; letterhead; stationery; brochures relating to the member's practice; office signs; advertising including Yellow Pages, newspaper, magazine and television; and your practice website (or in conjunction with an official listing of your practice on another website). ASAPS reserves the right to be the sole provider of the camera-ready or electronic format artwork to be used in the production of these materials.
3. The logo may be used in a group setting, provided that at least one member of the group is an Active Member, Life Member or International Active (formerly Corresponding) Member. The member(s) of the Society must be clearly identified. An asterisk following the name of each ASAPS member and following the word "Member(s)" in the logo is a suggested means of identification.
4. Associates in the member's practice who are not plastic surgeons must be appropriately identified, denoting their American Board of Medical Specialties recognized specialty.
5. Any reproduction of the logo shall not be more than twice the size of the practice name.
6. All qualified users of the logo must ensure that the symbol is not placed on any item in such a manner as to give the appearance that the symbol is owned or controlled by any entity other than the American Society for Aesthetic Plastic Surgery.
7. Use of the logo must not imply that the surgeon is an "official representative" of the organization nor that the surgeon's brochure or other printed material is published or endorsed by ASAPS.
8. All uses of the logo must include the encircled ® to preserve ASAPS' rights in its federal registration of the mark. The ® symbol should be placed as a subscript immediately adjacent and following the logo. The tagline must also include the ® symbol.
9. When used in combination with a logo or logos of other societies, the other logo(s) must be the same size as the ASAPS logo.
10. Use of the ASAPS logo in any manner other than prescribed above is subject to disciplinary action, not to exclude forfeiture of membership in ASAPS.
It is suggested that color printing of the ASAPS logo use the Society’s official colors: Pantone ink color Red 208 for the Nefertiti, triangle and registered trademark symbol; and black lettering beneath the logo (“The American Society for Aesthetic Plastic Surgery”).
*The following statement may be used when describing ASAPS: The American Society for Aesthetic Plastic Surgery (ASAPS) is the leading organization of American Board of Plastic Surgery certified surgeons specializing in cosmetic surgery of the face and the entire body.
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