The 2012 National Totals for Cosmetic Procedures, hot off the press from the American Society for Aesthetic Plastic Surgery (ASAPS), tells you exactly which facial features and body parts Americans spent their hard-earned dollars on last year. The winner and champion of all surgical procedures, breast augmentation, has regained its status as the leading surgical procedure in the US (second place last year). There were 330,631 breast augmentations performed in 2012 compared with 316,848 in 2011. Last year’s frontrunner, liposuction, had 313,011 procedures in 2012 compared with 325,332 procedures in 2011.

The omnipresence of social media in our personal and professional lives has put “the face” on full display. The tried and true facelift increased 2.5% from 2011. This is especially significant when you consider all of the facial noninvasive injectable, laser, and other skin tightening procedures available to women, including the king: Botulinum Toxin Type A (Botox, Dysport, Xeomin), which skyrocketed 24% in 2012.

Men and women had their own big jumps. Male breast reduction or gynecomastia had a very healthy growth from 17,645 procedures in 2011 to 22,736 in 2012 (29%). The vagina is also gaining some surgical notoriety. Vaginal rejuvenation grew from 2,142 procedures in 2011 to 3,521 last year (64%).