Baby boomers looking for love online may turn to plastic surgery

January 9, 2012

Baby boomers looking for love online may turn to plastic surgery
Baby boomers looking for love online may turn to plastic surgery

An increasing number of baby boomers are looking for love online, and may want to make some cosmetic enhancements in order to find their perfect match.

A survey by, a dating site that targets baby boomers (those born between 1946 and 1964), found unmarried people over 50 consider companionship more important now than they did during their 20s.

CNN reports that an survey conducted in 2010 found that internet dating sites are the most popular way members of this generation are finding companions.
The Associated Press reports that those over 50 are the fastest growing segment of eHarmony's users.

Individuals who embrace the internet as a way to meet people should take the advice of experts when it comes to finding love online.

Posting a recent picture is recommended, rather than posting one that was taken 20 years ago. Otherwise, dates may feel that you are dishonest.

"Young people tend to go for looks, period," University of Washington sociology professor Pepper Schwartz told the newspaper. "Older people often have a little bit more leeway on what somebody looks like, but then they have all these other kinds of requirements that may or may not be realistic."
Those considering re-entering the dating scene in their 50s or 60s may also consider undergoing some cosmetic enhancements to improve their appearance beforehand.

According to the American Society of Aesthetic Plastic Surgery (ASAPS), in 2010, common surgical procedures for those over the age of 50 included facelifts, cosmetic eyelid surgery and liposuction. Non-surgical procedures such as Botox injections, hyaluronic acid injections and laser skin resurfacing were among the popular non-surgical procedures performed on those in this age group.

Acceptance of those who undergo plastic surgeries is increasing as well, according to ASAPS. A recent survey found that 53 percent of women and 49 percent of men say they approve of plastic surgery. In addition, 67 percent of Americans said they would not be embarrassed if their friends and family knew they had cosmetic surgery.

"Taking care of yourself and paying attention to physical appearance is increasingly important to everyone," ASAPS past President Dr. Felmont F. Eaves III said. "As both traditional surgical procedures have been improved and refined, and new nonsurgical options have become available, aesthetic plastic surgeons have more to offer to our patients."

The mission of the American Society for Aesthetic Plastic Surgery (ASAPS) includes medical education, public education and patient advocacy. Plastic Surgery News Briefs are summaries of current stories found through various news and magazine outlets that relate to or mention plastic surgery and cosmetic procedures. The views expressed in these news articles do not necessarily reflect the opinions of ASAPS, but are merely published as an educational service to our members and the general public. For additional information on these subjects and other plastic surgery related topics, please go to

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The American Society for Aesthetic Plastic Surgery (ASAPS), is recognized as the world's leading organization devoted entirely to aesthetic plastic surgery and cosmetic medicine of the face and body. ASAPS is comprised of over 2,600 Plastic Surgeons; Active Members are certified by the American Board of Plastic Surgery (USA) or by the Royal College of Physicians and Surgeons of Canada and have extensive training in the complete spectrum of surgical and nonsurgical aesthetic procedures. International Active Members are certified by equivalent boards of their respective countries. All members worldwide adhere to a strict Code of Ethics and must meet stringent membership requirements.


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