Breast augmentation is gaining popularity, especially in the red states

March 4, 2013

Americans are devoted to their breasts
Americans are devoted to their breasts

Breast augmentation surgery has been gaining popularity in the red states. According to Slate, an online news magazine, "Bigger breasts via breast augmentation surgery seem to be more popular in red states, suggesting that conservatives like their women to be curvaceous." This is especially true when you compare the red states with East Coast blue states, such as Vermont, Massachusetts, Connecticut, and New York.

Slate theorizes that maybe bra cup size is becoming another area, like car size or computer manufacturer preference, in which Americans are getting more polarized. A Slate writer says, "I eagerly await the first politician who delivers the line: 'We are not A-cup Americans and DD-cup Americans. We are all just Americans, who love breasts.'"

Americans are devoted to their breasts. And it's not just women. Breast lifts, breast reductions, and gynecomastia (male breast reduction surgery) all dominate the top 10 plastic surgery procedures. According to other 2011 data from the American Society for Aesthetic Plastic Surgery (ASAPS), the rate of breast implant surgeries has exploded in the past decade, growing from 101,176 performed in 1997 to 316,848 in 2011.

The rising popularity of breast augmentation is also because, in 2006, the FDA allowed silicone-gel breast implants back onto the market after gathering evidence that showed health concerns were unfounded. This delighted many women who feel that silicone-gel breast implants have a more natural appearance. According to CBS, the FDA just approved a "gummy bear" silicone breast implant called the Natrelle 410.

Politics aside, breast augmentation continues to hold its own. However, in 2011, lipoplasty surpassed breast augmentation as the most popular cosmetic surgical procedure in the United States, according to ASAPS. This was the first time in three years. Very shortly, ASAPS will publish their 2012 statistics, making it clear which of these two contenders is currently in the lead: breast augmentation or lipoplasty. No matter which procedure is most popular, the desire for big breasts is no passing fancy.

The mission of the Aesthetic Society includes medical education, public education and patient advocacy. Plastic Surgery News Briefs are summaries of current stories found through various news and magazine outlets that relate to or mention plastic surgery and cosmetic procedures. The views expressed in these news articles do not necessarily reflect the opinions of the Aesthetic Society, but are merely published as an educational service to our members and the general public. For additional information on these subjects and other plastic surgery related topics, please go to

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