The Brits bridle against celebrity fitness claims

January 20, 2011

The Brits bridle against celebrity fitness claims
The Brits bridle against celebrity fitness claims

If you’re thinking about a two-week diet of only maple syrup, lemon and pepper because it looks good on Naomi Campbell, Ashton Kutcher and Demi Moore, think again.

Sense About Science (SAS), an independent charitable trust in the United Kingdom, is intent on shattering celebrity-endorsed health and fitness claims. According to Kate Kelland, Reuters, December 2010, “In an annual list of what it sees as the year's worst abuses against science, the SAS campaign group debunked diet and exercise suggestions made by actors, pop stars and others in the public eye in an effort ‘to help the celebrities realize where they are going wrong and to help the public make sense of celebrity claims.’”

In response to pop star Sarah Harding who crumbles charcoal over her food to absorb damaging stuff in her body, SAS comments that charcoal absorbs toxic molecules in gas masks and sewage treatment, but the body removes damaging stuff on its own. To counter the theory of fighter Alex Reid who claims to reabsorb his sperm to prepare for a big fight by not ejaculating, John Aplin, reproductive research scientist at the University of Manchester, says that sperm cannot be reabsorbed; they die after a few days and, actually, the nutritional content of the ejaculate is rather small.

When reading celebrity health and fitness pointers SAS advises you that nothing is chemical free, detox is a marketing myth, bodily functions occur without boosting and fitness can only come from food and exercise.

The mission of the American Society for Aesthetic Plastic Surgery (ASAPS) includes medical education, public education and patient advocacy. Plastic Surgery News Briefs are summaries of current stories found through various news and magazine outlets that relate to or mention plastic surgery and cosmetic procedures. The views expressed in these news articles do not necessarily reflect the opinions of ASAPS, but are merely published as an educational service to our members and the general public. For additional information on these subjects and other plastic surgery related topics, please go to

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The American Society for Aesthetic Plastic Surgery (ASAPS), is recognized as the world's leading organization devoted entirely to aesthetic plastic surgery and cosmetic medicine of the face and body. ASAPS is comprised of over 2,600 Plastic Surgeons; Active Members are certified by the American Board of Plastic Surgery (USA) or by the Royal College of Physicians and Surgeons of Canada and have extensive training in the complete spectrum of surgical and nonsurgical aesthetic procedures. International Active Members are certified by equivalent boards of their respective countries. All members worldwide adhere to a strict Code of Ethics and must meet stringent membership requirements.


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