The desire for non-invasive anti-aging treatments has led a growing number of companies to seek out ways of providing patients alternatives to plastic surgery, reports the Los Angeles Business Journal.

London Market Researcher Euro Monitor International estimated the global beauty market to be $79 billion last year – the largest growth in the US is in anti-aging products.

The publication reports that as baby boomers reach retirement age there are a large number of companies in the Los Angeles, CA area looking to provide the service.

Many of the small to midsize companies are created or supported by doctors who have become entrepreneurs in their specialty. From teeth whiteners and veneers to creams and skin care lines, this growing industry is highly competitive and pushing the development of biotechnology in cosmetics.

The statistics seem to back up the belief that non-surgical cosmetic procedures are on the rise. According to statistics from the American Society for Aesthetic Plastic Surgery (ASAPS), more than 2.5 million individuals received Botox injections in 2009 - the most popular of any treatment. Dermal fillers were also common, with 1.3 million patients undergoing the treatment.

Individuals considering a non-surgical cosmetic procedure should be sure to receive treatment from a board-certified plastic surgeron.