And the winner gets … breast implants!

August 13, 2011

And the winner gets ... breast implants!
And the winner gets ... breast implants!

A Canadian radio station is encouraging listeners to compete against each other for a rather unusual prize - breast implants.

The contest, dubbed the "Breast Summer Ever" competition, requires entrants to submit a photo of themselves along with a written explanation on why they want to receive the breast augmentation surgery.

According to CBC News, ten finalists will be chosen in mid-July and then listeners will get the chance to vote for the grand prize winner, who will receive a $10,000 breast augmentation surgery.

"Now that I am recently single and could use a boost of self-confidence, it would be great," Suzie Dumont, who's entering the contest, told the news provider. "Plus having a baby really takes a toll on your body. It really changes things."

Common reasons women choose to undergo this surgery include the perception of underdeveloped breasts, differences in the sizes of the breasts or from changes after pregnancy or breast feeding.

Women entering the contest must submit a clothed photo of themselves along with an explanation as to why they should receive the surgery. Two formal complaints have been filed against the station questioning the decency of the contest, while medical professionals worry about the ethical and safety aspect for the eventual winner/patient.

A surgeon must consider several factors before agreeing to perform surgery, from deciding the size, type and location of a breast implant, an individual's goals for breast enhancement, their existing body frame, mass and breast tissue. A full mental and medical evaluation and history must be performed to make sure the patient can undergo the procedure. Anything else would be irresponsible, misleading and most importantly, dangerous.

According to the American Society for Aesthetic Plastic Surgery (ASAPS), breast augmentation surgery has been the most popular cosmetic surgical procedure for the past three years. A licensed, board-certified plastic surgeon can help make recommendations for breast implants and other cosmetic procedures.

The mission of the American Society for Aesthetic Plastic Surgery (ASAPS) includes medical education, public education and patient advocacy. Plastic Surgery News Briefs are summaries of current stories found through various news and magazine outlets that relate to or mention plastic surgery and cosmetic procedures. The views expressed in these news articles do not necessarily reflect the opinions of ASAPS, but are merely published as an educational service to our members and the general public. For additional information on these subjects and other plastic surgery related topics, please go to

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The American Society for Aesthetic Plastic Surgery (ASAPS), is recognized as the world's leading organization devoted entirely to aesthetic plastic surgery and cosmetic medicine of the face and body. ASAPS is comprised of over 2,600 Plastic Surgeons; Active Members are certified by the American Board of Plastic Surgery (USA) or by the Royal College of Physicians and Surgeons of Canada and have extensive training in the complete spectrum of surgical and nonsurgical aesthetic procedures. International Active Members are certified by equivalent boards of their respective countries. All members worldwide adhere to a strict Code of Ethics and must meet stringent membership requirements.


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