Educational Course — Friday, April 28, 2017

2:00pm – 4:00pm — 2-Hour Courses - 2 CME credits per course

111 Relationship Marketing: What It Means and How to put It in Action  
2 CME credits
Discounted pre-registration fee: $140 On-site fee $190
Karen Zupko**, President, KarenZupko & Associates, Inc.
kzupko@karenzupko.com
Level: Comprehensive                    Organization:: Interactive Workshop
Attend this session and see how you can compete by offering fantastic service and a differentiated, all important, ‘patient experience’.  Great marketing requires a lot more than SEO—see how you can improve your practice first impressions on the phone, via email and in person.
Desired outcomes:

  • Discuss your Net Promoter Score
  • Avoid commoditization and competing only on price
  • Understand how great service supports your fees
  • Discuss how to boost your word of mouth promotion and avoid negative word of mouth
  • Assess how to create a more memorable consultation experience that differentiates you from everybody else
  • Improve your ability to turn practice features into patient-valued benefits

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