|
2:00pm – 4:00pm —
2-Hour Courses - 2 CME credits per course
Relationship Marketing: What It Means and How to put It in Action     
2 CME credits
Discounted pre-registration fee: $140 On-site fee $190
Karen Zupko**, President, KarenZupko & Associates, Inc.
kzupko@karenzupko.com
Level: Comprehensive Organization:: Interactive Workshop
Attend this session and see how you can compete by offering fantastic service and a differentiated, all important, ‘patient experience’. Great marketing requires a lot more than SEO—see how you can improve your practice first impressions on the phone, via email and in person.
Desired outcomes:
- Discuss your Net Promoter Score
- Avoid commoditization and competing only on price
- Understand how great service supports your fees
- Discuss how to boost your word of mouth promotion and avoid negative word of mouth
- Assess how to create a more memorable consultation experience that differentiates you from everybody else
- Improve your ability to turn practice features into patient-valued benefits
Click to Close Window |
