Educational Course — Monday, May 1, 2017

2:00pm – 4:00pm — 2-Hour Courses - 2 CME credits per course

614 How to Navigate the Murky Waters of the “New” Media
2 CME credits
Discounted pre-registration fee: $140 On-site fee $190
Anthony Youn, MD, Leigh Hope Fountain**, Wendy Lewis**, Denise Mann** and Matthew Schulman, MD
leigh@surgery.org
Level: Intermediate                          Organization: Panel
Desired outcomes:

  • Discuss how media actually works today and what they do/don't respond to
  • Offer tools to help doctors create effective media outreach efforts
  • Explain why they need a dedicated staff person devoted to marketing and media

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