Educational Course — Monday, May 1, 2017

4:30pm – 6:30pm — 2-Hour Courses - 2 CME credits per course

717 Cultivating Authority Online: Where Reputation and Rankings Intersect
2 CME credits
Discounted pre-registration fee: $140 On-site fee: $190
Ryan Miller
ryan@etnainteractive.com
Level: Intermediate                          Organization: Didactic
Desired outcomes:
Surgeons today find themselves under greater scrutiny from patients and search engines.  This course will explore how Google virtually measures trust and authority to influence search engine rankings and explain the interconnectedness of online authority and reputation. 

  • Identify how any surgeon at any stage of their career can cultivate trust and authority online
  • Identify how virtual measures of authority impact search engine rankings 
  • Uncover 5 common mistakes and misconceptions about authority online 
  • Explain the connection between authority signals and online reputation
  • Define a strategy to immediately cultivate authority online and defend reputation

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