The Business Side

Sunday, April 30 Monday, May 1 Tuesday, May 2

Practice Management and Culture
7:45am–7:50am
Moderator Introduction
Steven Dayan, MD and W. Grant Stevens, MD

7:50am–8:20am
The Cosmetic Consultation, It’s Like Dating All Over Again
Steven Dayan, MD

8:20am–8:50am
Help! I’ve Been Yelped!
Steven Dayan, MD

8:50am–9:15am
The Future Requires Turning it Around:
The Makings of a More Attractive Physician

Steven Dayan, MD and W. Grant Stevens, MD

9:15am–9:30am Discussion

9:30am–10:00am Coffee Break in The
Aesthetic Marketplace

10:00am–10:30am
Evaluating the Economics of New Technology in
Your Practice

Barry DiBernardo, MD

10:30am–11:00am
Trials and Tribulations of Building an Office OR
Lessons Learned

Michael E. Decherd, MD

11:00am–11:15am Discussion

11:15am–11:30am
Web Tools for Growing Your Reputation
W. Grant Stevens, MD

11:30am–12:00pm
Additional Sources of Revenue for Practice
Steven Dayan, MD and W. Grant Stevens, MD

Physician Wellness / Personnel Management
8:00am–8:05am
Moderator Introduction
Mark Mofid, MD and Kiya Movassaghi, MD

8:05am–8:35am
Physician Wellness
Kiya Movassaghi, MD

8:35am–9:05am
Physician Happiness Study
Mark Mofid, MD

9:05am–9:15am Discussion

9:15am–9:45am Coffee Break in The
Aesthetic Marketplace

9:45am–10:15am
Many Misdemeanors of Hiring and Firing
Jon Hoffenberg

10:15am–10:45am
Hot Legal Trends in the Business of Aesthetics
Brad Adatto; Michael Byrd; Alex Thiersch

10:45am–11:15am
Lead Management and Patient Acquisition Best
Practices within the Aesthetic Office - From Lead through Surgery

Jason Tuschman

11:15am–12:00pm
Consult Closure
Nina Mendieta

12:00pm–12:30pm
Interactive Session: What Would You Do?
Mark Mofid, MD and Kiya Movassaghi, MD

The Power of Social Media
8:00am–8:05am
Moderator Introduction
Heather Furnas, MD and Jennifer Walden, MD

8:05am–8:35am
Keeping Track of Your Website with Data from
Google

Arsen Rabinovich

8:35am–9:05am
Google is a Librarian—Understanding How
Google Rankings Work

Ed Syring

9:05am–9:20am
The Art of the Press Release
Leigh Hope Fountain

9:20am–9:30am Discussion

9:30am–10:00am Coffee Break in the
Tabletop Exhibits

10:00am–10:30am
Top 10 Social Media Tips for 2017
Lisa Marie Wark, MBA

10:30am–11:00am
Social Media—Is It Worth the Time for A Practice?
Moderators: Heather Furnas, MD and Jennifer Walden, MD

  • How should a plastic surgeon measure Return on Investment?
  • How should one choose which app(s) to use?
  • How much time is acceptable for the doctor?
  • Should you delegate?
  • How do you hire/train those who delegate?
  • Do you recommend the surgeon and/or the staff write a blog? If so, how long should it be and how often should one post? How do you follow ROI for the blog?
  • What apps are most important and useful for the plastic surgeon?
  • Why might one plastic surgeon have success with social media, while another flops?

11:00am–11:30am
The Legal Risks Surrounding Social Media Marketing
Brad Adatto; Michael Byrd; Alex Thiersch

11:30am–12:30pm
Interactive Session – What Would You Do?
Heather Furnas, MD and Jennifer Walden, MD
Join Drs. Furnas and Walden for an opportunity to
challenge your reaction and decision process in
dealing with social media.

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