Educational Courses by Day — Monday, April 30, 2018

2:00pm – 4:00pm ♦ 2-Hour Courses - 2 CME credits per course

616 The Marketing Totem Pole
2 CME credits
Discounted pre-registration fee: $140 On-site fee $190
Jon Hoffenberg****
Level: Intermediate                          Organization: Panel
Desired outcomes:

  • Recognize how to budget your marketing dollars, put together a plan, with time-line, and have an organizational process to apply to your practice
  • Discuss what a web team should be doing, as well as how to track and hold accountable leading to more leads at less cost and a clearer understanding of the muddy waters of internet marketing from an unbiased source
  • Identify which marketing techniques are working for high performing doctors to increase leads and conversions, allowing them to become familiar with what their peers are doing to continue to grow in the changing landscape of medicine
  • Evaluate what should be happening with various social media feeds, and help take out the nebulousness of this growing area of in-industry marketing
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