Educational Courses by Topic — MARKETING

KEY Surgeon Spouse PA/Nurse Practitioner Registered Nurse Office Personnel Exhibitor BR Boardroom Breakout **Special Invitation

Friday, April 27, 2018

2:00pm – 4:00pm ♦ 2-Hour Courses - 2 CME credits per course

114 Relationship Marketing: What It Means and How to Put It in Action 
2 CME credits
Discounted pre-registration fee: $140 On-site fee $190
Karen Zupko**, President, KarenZupko & Associates, Inc.
Level: Comprehensive                    Organization: Interactive Workshop


115 Social Media for Plastic Surgeons by a Plastic Surgeon
2 CME credits
Discounted pre-registration fee: $140 On-site fee $190
Shiela Nazarian, MD
Level: Basic                                      Organization: Didactic

116 Social Media Workshop – Twitter, Facebook, RealSelf
2 CME credits
Discounted pre-registration fee: $140 On-site fee: $190
Thomas Seery**, Maureen Ezekwugo** and Rich Low**
Level: Intermediate                          Organization: Didactic

4:30pm – 6:30pm ♦ 2-Hour Courses – 2 CME credits per course

214 A Basic and Beginner Introduction to Social Media
2 CME credits
Discounted pre-registration fee: $140 On-site fee $190
Matthew Nykiel, MD
Level: Basic                                      Organization: Didactic

Saturday, April 28, 2018

12:30pm – 1:30pm ♦ 1-Hour Courses – 1 CME credit per course

A box lunch will be provided for those attending the following one-hour courses and can be picked up at a designated area near the classrooms.

309 Ten Steps to Online Marketing Success
1 CME credit
Discounted pre-registration fee: $85 On-site fee: $135
Peter Houtz**
Level: Intermediate                          Organization: Interactive Workshop

310 Make Your Website a Lead Generation and E-Commerce Juggernaut and Weed Out Price Shoppers in the Process

1 CME credit
Discounted pre-registration fee: $85 On-site fee: $135
Jonathan Kaplan, MD
Level: Comprehensive                    Organization: Didactic

Sunday, April 29, 2018


2:00pm – 4:00pm ♦ 2-Hour Courses – 2 CME credits per course

419 Controversies in Online Marketing with Expert Q&A
2 CME credits
Discounted pre-registration fee: $140 On-site fee $190
Ryan Miller**, Michael Bogdan, MD, Keith Humes, CEO**, and Sam Peek**
Level: Comprehensive                    Organization: Didactic/Panel


4:30pm – 6:30pm ♦ 2-Hour Courses – 2 CME credits per course

515 Content Dynasty: A Step by Step Guide to Building Your Online Empire
2 CME credits
Discounted pre-registration fee: $140 On-site fee: $190
Sam Peek**
Level: Intermediate                          Organization: Didactic/Discussion


516 Insider Tips from 5 Socially Savvy Plastic Surgeons
2 CME credits
Discounted pre-registration fee: $140 On-site fee: $190
Anthony Youn, MD, Heather Furnas, MD, Christopher Khorsandi, MD, Jennifer Walden, MD, Matthew Schulman, MD, and Wendy Lewis**
Level: Basic                                      Organization: Panel


517 Taking Control of Your Online Reputation
2 CME credits
Discounted pre-registration fee: $140 On-site fee: $190
Keith Humes, CEO**
Level: Comprehensive                    Organization: Didactic

Monday, April 30, 2018

2:00pm – 4:00pm ♦ 2-Hour Courses - 2 CME credits per course

614 Non-Core Aesthetic Providers Are Nipping at Your Heels: How You Can Win
2 CME credits
Discounted pre-registration fee: $140 On-site fee $190
Dana Fox**, Diane Duncan, MD, Neal Reisman, MD, Rich Low**, and Marie Olesen**
Level: Advance                                Organization: Didactic


615 How to Navigate the Murky Waters of the “New” Media
COURSE CANCELLED

616 The Marketing Totem Pole
2 CME credits
Discounted pre-registration fee: $140 On-site fee $190
Jon Hoffenberg****
Level: Intermediate                          Organization: Panel

4:30pm – 6:30pm ♦ 2-Hour Courses - 2 CME credits per course

711 How Snapchat and Instagram Stories Transformed my Practice (and I Don't Even Have a Ton of Followers!)

2 CME credits
Discounted pre-registration fee: $140 On-site fee: $190
Jonathan Kaplan, MD and Rosy Zion**
Level: Comprehensive                    Organization: Didactic


712 Doubling in Office Booking Ratios
2 CME credits
Discounted pre-registration fee: $140 On-site fee: $190
Jon Hoffenberg****
Level: Comprehensive                    Organization: Didactic


713 Cultivating Authority Online: Where Reputation and Rankings Intersect
2 CME credits
Discounted pre-registration fee: $140 On-site fee: $190
Ryan Miller
Level: Intermediate                          Organization: Didactic


Program subject to change

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