Create Your Staff Experience! Staff Sessions included with Staff Registration!*

Friday, April 27 Saturday, April 28 Sunday, April 29 Monday, April 30 Tuesday, May 1
Dive into the World of Effective Practice Management by Choosing from These Educational Courses*

8:00am–12:00pm
S7 Re-Designing Your Aesthetic Practice–How to Get Beyond Today*
Co-Chairs: Mark Jewell, MD and Robert Singer, MD
Presenters: Stephanie Attenberg, Michael Edwards, MD, Mary Lind Jewell, RPT, and Tom Seery

2:00pm–4:00pm
114 Relationship Marketing: What It Means and How to Put It in Action*
Karen Zupko, President, KarenZupko& Associates, Inc.

116 Social Media Workshop–Twitter,
Facebook, RealSelf *
Thomas Seery, Maureen Ezekwugo and
Eva Sheie

211 The Patient Attraction and
Conversion Blueprint*
Catherine Maley

214A Basic and Beginner Introduction to Social Media*
Matthew Nykiel, MD

Creating a Successful Practice is the Focus of Saturday’s Educational Courses*

9:00am–4:30pm
S14 Skills for Successful Patient Coordinators*
Karen Zupko, President, KarenZupko &
Associates

12:30pm–1:30pm

309 Ten Steps to Online Marketing Success
Peter Houtz**

310 Make Your Website a Lead Generation and E-Commerce Juggernaut and Weed Out Price Shoppers in the Process*
Jonathan Kaplan, MD

A Jam-Packed Day Begins with Staff Sessions (included with Staff Registration) and a Variety of Educational Course Options.*

7:45am–12:00pm
*Staff Sessions (included with Aesthetic Meeting Staff Registration)

9:00am–11:00am
S17 Patient Coordinator Alums:
Overcoming Scheduling Objections*
Karen Zupko, President, KarenZupko& Associates, Inc.

12:00pm–1:00pm
S18 Financial Management for Spouses and Managers*
Karen Zupko, President, KarenZupko& Associates, Inc.

2:00pm–4:00pm
419
Controversies in Online
Marketing with Expert Q&A*
Ryan Miller, Michael Bogdan, MD, Keith Humes, CEO, and Sam Peek

12:00pm–2:30pm
S19A Physician Extender (RN/NP/PA)
Injector Competence Training–Part 1–
Understanding the Basics of Injection Techniques with Neurotoxins and Hyaluronic Acid Dermal Fillers*
Julius Few, MD, Haideh Hirmand, MD

3:00pm–5:30pm
S19B Physician Extender (RN/NP/ PA) Injector Competence Training–Part
2–Advanced/Combination Injection Techniques with Neurotoxins and the Array of FDA-Approved Dermal Fillers*
Miles Graivier, MD, Z. Paul Lorenc, MD

12:30pm–4:30pm
S20A The Institute for Laser and Light Based Technology–Foundations of
Light and Laser*
John Hoopman**

4:30pm–6:30pm
S20B Laser Safety Officer Training*
John Hoopman**

4:30pm–6:30pm
514 Developing Systems in Aesthetic Practice to be Successful in the 21st Century*
Luis Rios, Jr., MD, and Douglas Steinbrech, MD

With Staff Sessions (included with Staff Registration) and Light and Laser Courses*, You’re Sure to Find Something of Value Monday at The Aesthetic Meeting.

8:00am–12:30pm
*Staff Sessions (included with Aesthetic Meeting Registration)

2:00pm–4:00pm
615 How to Navigate the Murky Waters of the “New” Media*
Constantino Mendieta, MD, Anthony Youn, MD, Wendy Lewis, and Denise Mann

616 The Marketing Totem Pole*
Jon Hoffenberg

4:30pm–6:30pm
711 How Snapchat and Instagram Stories Transformed my Practice (and I Don’t Even Have a Ton of Followers!)*
Jonathan Kaplan, MD

712 Doubling in Office Booking
Ratios*
Jon Hoffenberg

713 Cultivating Authority Online: Where Reputation and Rankings Intersect*
Ryan Miller


Learn How to Keep Your Patients and Practice Protected During Tech Tuesday

8:00am–12:30pm
*Tech Tuesday (included with Aesthetic Meeting Staff Registration)

*Additional fee applies
**Special Invitation
Program Subject to Change

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