Program

FRIDAY, SEPTEMBER 8
SATURDAY, SEPTEMBER 9 SUNDAY, SEPTEMBER 10

5:00pm
Registration Opens

5:00pm – 5:10pm
The Business of Launching Your Practice Welcome
Salvatore Pacella, MD, MBA

5:10pm – 5:20pm
ASAPS President’s Welcome
Clyde Ishii, MD

5:20pm – 5:50pm
MED Talk—Personal Experience
Mark Codner, MD

5:50pm – 7:00pm
Networking Reception

7:00am – 8:00am
Registration and Breakfast

8:00am – 8:05am
Opening Remarks
Salvatore Pacella, MD, MBA

Contracts and Employment
Moderator: Mark Codner, MD

8:05am – 8:20am
Do’s and Don’ts of Launching Your Practice
Mark Codner, MD

8:20am – 8:35am
The Contract and Interview: Mastering the Meet and Greet
Gary Tuma, MD

8:35am – 8:50am
Where Do I Start? Transitioning from Training to Practice
Karen Horton, MD

8:50am – 9:05am
Employment and Leasing Contracts: Devil in the Details
Robert Aicher, Esq.

9:05am – 9:20am
Discussion

9:20am – 9:50am
MED Talk—Personal Experience
Salvatore Pacella, MD, MBA


Finance and Accounting I
Moderator: Lawrence Keller

9:50am – 10:05am
Top Ten Financial Planning Mistakes Plastic
Surgeons Make and How to Avoid Them
Lawrence Keller

10:05am – 10:20am
Tax and Retirement Strategies
Lawrence Keller

10:20am – 10:35am
Life Insurance: What Type and How Much?
Lawrence Keller

10:35am – 10:45am
Discussion

10:45am – 11:00am
Networking Break


Marketing I
Moderator: Gary Tuma, MD

11:00am – 11:20am
Building Equity Online from Day One
Ryan Miller

11:20am – 11:40am
Social Media Strategies
Karen Horton, MD

11:40am – 12:00pm
Your Online Reputation, Don’t Mess It Up
Ryan Miller

12:00pm – 12:15pm
Discussion

12:15pm – 12:45pm
Lunch

12:45pm – 1:30pm
Panel: Pearls and Pitfalls of Practice
Salvatore Pacella, MD, MBA; Gary Tuma, MD; Mark Codner, MD; Karen Horton, MD

Finance and Accounting II
Moderator: Salvatore Pacella, MD, MBA

1:30pm – 1:55pm
Office Accounting and Financial Statements
Helen Daniell

1:55pm – 2:20pm
Dr. Thrifty V. Dr. Spendalot
Salvatore Pacella, MD, MBA

2:20pm – 2:35pm
Discussion


Legal and Regulatory
Moderator: Gary Tuma, MD

2:35pm – 2:50pm
Introduction to Ethics
Robert Aicher, Esq.

2:50pm – 3:05pm
Corporations and Contracts
Alex Thiersch, JD

3:05pm – 3:20pm
Hippa—When It Applies, When It Doesn’t
Robert Aicher, Esq.

3:20pm – 3:35pm
Pros and Cons of Working with Med Spas/Laser Centers
Alex Thiersch, JD

3:35pm – 3:45pm
Discussion

3:45pm – 4:00pm
Networking Break


Human Resources
Moderator: Salvatore Pacella, MD, MBA

4:00pm – 4:15pm
Spouse or Family Benefits—What to Give or What to Get
Helen Daniell

4:15pm – 4:30pm
How to Handle Disgruntled, Disruptive Employees
Alex Thiersch, JD

4:30pm – 4:45pm
Best Hiring Practices
Karen Zupko

4:45pm – 5:00pm
Discussion

5:00pm – 6:00pm
Happy Hour Reception

7:00am – 8:00am
Breakfast

Billing and Compensation
Moderator: Gary Tuma, MD

8:00am – 8:15am
Working with Health Insurance: The Ins and Outs
Salvatore Pacella, MD, MBA

8:15am – 8:45am
Top Ten Reimbursement Strategies for Plastic Surgeons
Karen Zupko

8:45am – 9:05am
Plastic Surgeons and RVUs; Understanding Compensation
Salvatore Pacella, MD, MBA

9:05am – 9:20am
Discussion

9:20am – 9:50am
MED Talk—Personal Experience
Gary Tuma, MD


Marketing II
Moderator: Salvatore Pacella, MD, MBA

9:50am – 10:10am
Building Your Aesthetic Practice
Karen Zupko

10:10am – 10:30am
From Doctor to Director—Creating Content to Attract Patients Online
Ryan Miller

10:30am – 10:40am
Discussion

10:40am – 10:55am
Networking Break


Crisis Management
Moderator: Gary Tuma, MD

10:55am – 11:10am
Disability Insurance: What You Need to Know Before You Buy
Lawrence Keller

11:10am – 11:25am
Negotiating Bureaucracy
Gary Tuma, MD

11:25am – 11:40am
Sniffing Out Fraud in Your Practice
Robert Aicher, Esq.

11:40am – 11:55am
Work-Life Balance, Professional Fulfillment and Burnout
Karen Horton, MD

11:55am – 12:10pm
Turnaround Management—From Negative to Positive
Gary Tuma, MD

12:10pm – 1:10pm
Lunch

1:10pm – 1:40pm
Final Quiz

1:40pm – 3:15pm
Mentor Discussion Groups
Moderators: Salvatore Pacella, MD, MBA and Mark Codner, MD

How to Get Sued: Learn from ASAPS’ Legal Counsel about real life experiences and how you can avoid these costly mistakes.
Facilitator: Bob Aicher, Esq.

Financial Statements: Continue the
conversation regarding essentials for your
practice finances with this experienced
office manager.
Facilitator: Helen Daniell

Asset Building and Protection: Options
for discussion include disability insurance,
convertible term insurance, whole life
insurance, home in spouse’s name, concept of self-insurance, retirement plan, business write offs, charitable contributions.
Facilitator: Lawrence Keller

Marketing—Internal and External: Options for discussion include social media, patient attraction, competition, strategies, specials, reputation protection, direct to consumer marketing.
Facilitator: Ryan Miller

Practice Launch Logistics Discuss solo vs. group vs. multispecialty group vs. hospital employee: in network, out of network, referral sources, debt acquisition, salary guarantee, partners.
Facilitator: Karen Horton, MD

Considering a Med Spa? An excellent
opportunity to get advice from the Founder and Director of the American Med Spa Association.
Facilitator: Alex Thiersch, JD

The Fine Art of Negotiating: The talent that you can use every day in every situation.
Facilitator: Gary Tuma, MD

Closing the Deal – Did You Drop Something? Discuss the importance of patient leads, improving your patient coordinator’s closure rate and giving the right impression.
Facilitator: Karen Zupko

What Industry Can Do for You: Industry insight into patient programs, training on product use, keeping you up to date on the real facts, what are your colleagues using and why
Facilitator: Industry Representative

3:15pm
Adjourn

Program and Faculty Subject to Change


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