NewBeauty and The Aesthetic Society Partner on Initiative to Support the Aesthetics Industry Due to the Coronavirus Pandemic

Innovative Program Will Educate Doctors and Inform Consumers on Safe and Effective Practices

MAY 20, 2020​-- N​ewBeauty​,​ t​he definitive authority on all things beauty​,​ and The Aesthetic Society today announced an impactful new initiative to educate physicians and consumers on the current state of the industry resulting from COVID-19.

Working closely with the Society and with the support and backing of the industry, ​NewBeauty​ will publish a comprehensive guide for consumers as they navigate their way back into the offices of preferred aesthetic professionals. The “The Next Chapter for Aesthetics” section in ​NewBeauty’s​ Summer issue will highlight the efforts that medical professionals are making to ensure practices are safe, as well as what consumers should expect in this new landscape.

“This initiative puts patients first and allows us to share the crucial learnings we’ve found while working closely with our doctor partners,” said Steffanie Attenberg, Chief Brand Officer, NewBeauty​. “By leveraging our voice and authority, we are able to produce the necessary content to help consumers feel comfortable.”

Understanding that this is a dynamic situation that will evolve regularly, NewBeauty​ will also leverage the brand’s digital and social platforms to provide the most up-to-date information and timely answers to critical questions.

“The Aesthetic Society is dedicated to supporting industry and consumers during the unique challenges of the COVID-19 crisis. With growing patient concern, particularly as we resume elective procedures, we want to ensure that patients and physicians are educated on safety protocols and prepared in this evolving landscape," says Herluf Lund, MD, President of The Aesthetic Society. "NewBeauty is a natural partner that will allow us to empower plastic surgeons and consumers in uncertain times.”

About NewBeauty​:
NewBeauty ​(newbeauty.com) is the definitive authority on all things beauty. Each issue of NewBeauty ​gives readers an in-depth look at the beauty industry’s latest products, cutting-edge innovations and breakthrough technologies. Whether it’s the latest high-powered skin care or in-office procedure, ​NewBeauty e​ducates readers on the latest options for skin, face, hair, body, well-being and smile. The magazine’s comprehensive approach to its topics continues to solidify its reputation as the industry’s leading scientifically accurate, expert-driven and ethically balanced beauty resource. ​NewBeauty’s b​rand extensions include product-sampling service TestTube (testtube.newbeauty.com), which delivers exclusive products to readers’ doors every three months. ​NewBeauty i​s published by SANDOW (sandow.com), a leader in innovation and design that delivers powerful products, services and experiences to a highly selective audience.

ABOUT The Aesthetic Society

The American Society for Aesthetic Plastic Surgery, is recognized as the world's leading organization devoted entirely to aesthetic plastic surgery and cosmetic medicine of the face and body. The Aesthetic Society is comprised of over 2,600 Plastic Surgeons; Active Members are certified by the American Board of Plastic Surgery (USA) or by the Royal College of Physicians and Surgeons of Canada and have extensive training in the complete spectrum of surgical and nonsurgical aesthetic procedures. International Active Members are certified by equivalent boards of their respective countries. All members worldwide adhere to a strict Code of Ethics and must meet stringent membership requirements.

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