Patients turn to social media for information on plastic surgery
February 28, 2012
A new study reveals that more and more people are going online for advice and information before deciding whether or not to go under the knife. The American Academy of Facial Plastic and Reconstructive Surgery (AAFPRS) reports that, in 2011, 42 percent of patients received most of their information about plastic surgery from social media. That's an increase from 29 percent in 2010.
In addition, the percentage of patients who obtained information on plastic surgery from friends dipped to 48 percent, down from 63 percent in 2010.
"We are encouraged by the possibilities that Facebook, Twitter and other social channels offer for prospective patients, but urge all patients to exercise caution in researching facial plastic procedures to ensure information is from a reliable source," said the President of the AAFPRS.
The AAFPRS survey also found that the majority of surgeons surveyed reported 70 percent of their patients request procedures by describing the area of concern rather than requesting a specific product or procedure by name.
In addition, the popularity of "celebrity procedures," in which a patient requests a surgery to help them look more similar to a celebrity, has decreased.
Patients are encouraged to do their homework when it comes to choosing a qualified doctor and not depend solely on the professional's online presence. It is recommended that patients choose a surgeon that is properly trained, licensed and board-certified in order to ensure the best results possible in a safe manner.
The American Society for Aesthetic Plastic Surgery (ASAPS), is recognized as the world’s leading organization devoted entirely to aesthetic plastic surgery and cosmetic medicine of the face and body. ASAPS is comprised of over 2,600 Plastic Surgeons; active members are certified by the American Board of Plastic Surgery (USA) or by the Royal College of Physicians and Surgeons of Canada and have extensive training in the complete spectrum of surgical and non-surgical aesthetic procedures. International active members are certified by equivalent boards of their respective countries. All members worldwide adhere to a strict Code of Ethics and must meet stringent membership requirements.
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