Slow and steady comeback for cosmetic procedures strengthened by candy store of new technologies
April 12, 2011
Staging a slow but steady comeback, cosmetic surgery procedures are once again numero uno on the wish list of most American women. Like the desire for ice cream, the urge for plastic surgery cuts across racial, economic, social and intellectual boundaries.
At a recent book club meeting of well-read women of a certain age, the novel du jour was “The Way of All Flesh” by Samuel Butler. Butler, who was quite the satirist, would have been amused to know that conversation among these book group members devolved into “the downward path of our flesh.” Men bond over sports, but marionette lines, sagging jawlines, under-eye bags, crow’s feet, Botox, multiple chins, facelifts, brow lifts, eyelid surgery, injectables and non-surgical skin tightening are, ultimately, the meat and potatoes of most women’s conversations.
It’s no surprise that our slight economic upturn is reflected by an upturn in plastic surgery business. A San Luis Obispo plastic surgeon tells KSBY News how the recession affected his practice. In 2008 he suffered a whopping 35 percent drop in business. “Mid 2010, about half of those patients returned. And in keeping with the national trend, there has been another four percent uptake in the past six months.
While elective surgeries like facelifts took a back seat in the recession, non-surgical procedures like Botox injections tripled in this California practice. This trend is seen nationally, but now as the economy continues to improve, so will surgery.
The American Society for Aesthetic Plastic Surgery (ASAPS) correctly predicted an upturn in injectables and other nonsurgical treatments in a December, 2010 press release. “The growth and popularity of cosmetic injectables (Botox, Dysport, Sculptra, Radiesse, Evolence, Juvederm, Restylane, Perlane etc.) will continue to increase as products continue to evolve and new players enter the market. As the popularity of non surgical and minimally invasive procedures continues to grow, surgeons and manufacturers will develop new techniques and products that advance the science, produce even better results and lessen recovery time.”
Most recently, the “Vampire Facelift” and “Ulthera” have made headlines. Take a good long look at your wrinkles; they may be gone tomorrow.
The American Society for Aesthetic Plastic Surgery (ASAPS), is recognized as the world's leading organization devoted entirely to aesthetic plastic surgery and cosmetic medicine of the face and body. ASAPS is comprised of over 2,600 Plastic Surgeons; Active Members are certified by the American Board of Plastic Surgery (USA) or by the Royal College of Physicians and Surgeons of Canada and have extensive training in the complete spectrum of surgical and nonsurgical aesthetic procedures. International Active Members are certified by equivalent boards of their respective countries. All members worldwide adhere to a strict Code of Ethics and must meet stringent membership requirements.
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