KEY	Open to plastic surgeons only
	Open to spouses, nurses, office personnel or commercial exhibitors
	Residents and Fellows only

6:30am – 12Noon
Registration Open - Boston Convention & Exhibition Center

8:00am
Panel — Social Media — Why All the Bother?
Moderator: W. Grant Stevens, MD
Panelists: Tom Seery — Why Is It So Critical
Keith C. Humes — Facebook/Twitter/Linked In
Wendy Lewis — The Art of Blogging

9:00am
Coffee Break and Exhibits

9:30am
Panel — Internet Marketing—Mastering the Web
Moderator: W. Grant Stevens, MD
Panelists: Ryan J. Miller — Top Rankings — What It Takes to Top Google/Picking a Vendor
Brent Foster — Building & Protecting Your Online Brand
W. Grant Stevens, MD — The Role of the Surgeon — Making the Most of Your Leads
Jeff Segal, MD, JD, Founder of Medical Justice — Reputation Management—Cultivating Positive Reviews
& Legal Options

11:00am
Panel — Maximizing the Worth of Your Practice
Moderator: James C. Grotting, MD
Panelists: G. Don Barbo, MD, JD — Increasing Profits and the Value of Your Practice
Michael Byrd, Esq., JD — Buying and Selling: Legal Structure to Extract the Maximum Value from Your Practice
Constantino Mendieta, MD — Art of the Close